In the technology industry, “PII” stands for “Personally Identifiable Information.” However, anyone who provides technology to customers should also think of it as standing for “Privacy Is Important.” Two important events this week—one regarding Google and one regarding Facebook—underscored the importance of this and served as reminders of how important protection of privacy is...
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Back in the "Days of Dial-up," thanks to great affiliate marketing, Christmas Day used to be the number one registration day for Internet (Web 1.0) leaders like AOL. What will Christmas hold this year for Social Media (and Web 2.0) leaders like Facebook and Twitter? Will the results be good--or will they indicate it...
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The majority of business (i.e., mission-focused) social media communities are simply not safe. As a result, it is easy for third parties to hijack these communities for malicious use. I recommend incorporation of four tools to make your business community a safe environment for your enterprise, its mission and its stakeholders. If you do...
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One of the biggest mistakes I see when business create social communities is thinking they have to create yet-another-copy of Facebook. There or many social network business solutions at our disposal. The key is picking the right one to solve the problem on hand and achieve the metrics identified for success...
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We have all heard the mantra, “write once, re-use everywhere,” to describe the concept of creating technology that can ubiquitously to create value in many places. However, publishing APIs alone will not achieve this. To be ubiquitous, you must incorporate the principle of Extensibility into every aspect of design, development and operation. Here is...
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Use of modularity and encapsulation if one of the most powerful approaches to scaling architecture (your ability to built it, your cost to operate it--AND the value you can obtain from it). Those enterprises who incorporate this into the DNA of their technology create "killer networks" that can used to generate enormous value...
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Yesterday morning (12am EDT to be exact), Facebook opened the doors to allowing its members to register and bind easy-to-handle usernames to their accounts (company and organization names are coming soon). This is yet another step along the road that will eventually make it impossible for new organizations to brand themselves using plain simple...
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