“Only two industries in the world call their customers ‘users.’ The illegal drug trade and the IT industry.” This joke highlights a condition that too many customers feel about how they are considered by developers of too many software and computer products. Companies can avoid being characterized by this joke if they always remember...
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Back in the "Days of Dial-up," thanks to great affiliate marketing, Christmas Day used to be the number one registration day for Internet (Web 1.0) leaders like AOL. What will Christmas hold this year for Social Media (and Web 2.0) leaders like Facebook and Twitter? Will the results be good--or will they indicate it...
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Online social media communities are living ecosystems. Unmanaged, they can evolve into something undesirable or simply die out. To avoid this, tend your community just like you would attend a garden. This will take just as much work as managing a successful garden but – when successful – will yield just as pleasing results…...
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We all have far too many accounts to maintain. We all know this. However, too many communities ask us to join YET ANOTHER NETWORK to participate. To be effective, communities should let me members be themselves, not just in how they express themselves but also in how they identify themselves...
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The 2009 Gartner Hype Cycle Special Report evaluates the maturity of 1,650 technologies and trends in 79 technology, topic and industry areas. New Hype Cycles this year include cloud computing, data center power and cooling technologies, and mobile device technologies. Here are my Web 1.0 reflections and Web 2.0 prognostications based on this report…
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We have all heard the mantra, “write once, re-use everywhere,” to describe the concept of creating technology that can ubiquitously to create value in many places. However, publishing APIs alone will not achieve this. To be ubiquitous, you must incorporate the principle of Extensibility into every aspect of design, development and operation. Here is...
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A few weeks back, I shared an observation from one of AOL’s former CTO’s that the US Constitution was the best architecture document in history (my apologies to my colleagues from other countries). As we approach US Independence Day, I thought it would be appropriate to begin a series that presented the Architecture Constitution...
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Yesterday morning (12am EDT to be exact), Facebook opened the doors to allowing its members to register and bind easy-to-handle usernames to their accounts (company and organization names are coming soon). This is yet another step along the road that will eventually make it impossible for new organizations to brand themselves using plain simple...
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