The rise of the Internet may be the most ground-breaking technological advancement of the past 50 years. The reason for this is that it made it easy for anyone (not just engineers) to access whatever information they needed at the touch of a button. I was luck to be at the “ground floor” for much of the commercialization of Internet technology. Here is where I share the lessons I learned during these experiences.
In the technology industry, “PII” stands for “Personally Identifiable Information.” However, anyone who provides technology to customers should also think of it as standing for “Privacy Is Important.” Two important events this week—one regarding Google and one regarding Facebook—underscored the importance of this and served as reminders of how important protection of privacy is...
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Back in the "Days of Dial-up," thanks to great affiliate marketing, Christmas Day used to be the number one registration day for Internet (Web 1.0) leaders like AOL. What will Christmas hold this year for Social Media (and Web 2.0) leaders like Facebook and Twitter? Will the results be good--or will they indicate it...
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If you simply create a standalone community, you will only create a place where your stakeholders socialize. While this is nice, it will not create a large return on your investment. If you want to maximize the return on investment in your business community, you need to embed it into the your entire enterprise....
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We all have far too many accounts to maintain. We all know this. However, too many communities ask us to join YET ANOTHER NETWORK to participate. To be effective, communities should let me members be themselves, not just in how they express themselves but also in how they identify themselves...
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It is not sufficient to simply understand the scope of the business problem or opportunity you are trying to address with your community. You also need to identify how you will measure success BEFORE you start building. This enables you to know “where you are going” and plan a route (mapping your community against...
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This is my first in a series of 10 posts about how to build effective Social Media communities for business (and government). My first point is that is important to BEGIN with the understanding that Social Media does NOT "change everything," -- it simply adds several new channels for you to interact with your...
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The 2009 Gartner Hype Cycle Special Report evaluates the maturity of 1,650 technologies and trends in 79 technology, topic and industry areas. New Hype Cycles this year include cloud computing, data center power and cooling technologies, and mobile device technologies. Here are my Web 1.0 reflections and Web 2.0 prognostications based on this report…
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We have all heard the mantra, “write once, re-use everywhere,” to describe the concept of creating technology that can ubiquitously to create value in many places. However, publishing APIs alone will not achieve this. To be ubiquitous, you must incorporate the principle of Extensibility into every aspect of design, development and operation. Here is...
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