If you simply create a standalone community, you will only create a place where your stakeholders socialize. While this is nice, it will not create a large return on your investment. If you want to maximize the return on investment in your business community, you need to embed it into the your entire enterprise....
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Tags: American Express, Analysis, Billing, CMS, Dell, eCommerce, Men's Health, Merchandising, OPEN Forum, Sales Force, SCRM, SFA, Social CRM
Posted in ERP, Emerging Technologies, Extending the Value Chain, Internet (1.0), Lead Gen & CRM, Managing Technology, Mobile, Service Delivery, Social Media / Web 2.0, Systems Engineering & Integration | No Comments »
Most designers of social media communities are "greedy", requiring registration before showing visitors content. However, in this case greed is NOT good. (In fact it can cost you 60% or more of your potential market and ROI.)...
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Tags: American Express, Authentication, Bing, Collector, Community, Consumer, Creator, Critic, Forrester, Google, Groundswell, HGTV, Joiner, Microsoft, OPEN Forum, Profile, Rate My Space, Registration, Spectator, Technographics, Voices 4 Economic Recovery
Posted in Emerging Technologies, Lead Gen & CRM, Managing Technology, Market Analysis, Privacy, Security & Identity Management, Social Media / Web 2.0, Strategy & Marketing | No Comments »
We all have far too many accounts to maintain. We all know this. However, too many communities ask us to join YET ANOTHER NETWORK to participate. To be effective, communities should let me members be themselves, not just in how they express themselves but also in how they identify themselves...
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Tags: AIM, Altimeter, AOL, Authentication, Facebook Connect, Google, Groundswell, LinkedIn, Live ID, Open ID, Registration, Twitter, Yahoo
Posted in Emerging Technologies, Internet (1.0), Lead Gen & CRM, Managing Technology, Market Analysis, Motivation, Privacy, Security & Identity Management, Social Media / Web 2.0, Speed & Re-use, Systems Engineering & Integration | 3 Comments »
Communities only work when those you want to engage actually participate. This may sound obvious. However, many businesses forget to ensure that the communities they create area actually compelling and rewarding to their target audience. Here is an explanation why and some examples of business that remembered, “it was not just about themselves…”
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Tags: American Express, B2C, Belly-off, Dell, Engagement, Ideastorm, Men's Health, OPEN Forum, Oulixeus, Participation, Value
Posted in Emerging Technologies, Lead Gen & CRM, Market Analysis, Market Positioning, Motivation, Social Media / Web 2.0 | No Comments »
It is not sufficient to simply understand the scope of the business problem or opportunity you are trying to address with your community. You also need to identify how you will measure success BEFORE you start building. This enables you to know “where you are going” and plan a route (mapping your community against...
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Tags: Affiliate Marketing, Belly-off, Business Analysis, Channel Management, Cross-registration, Email, EVA, Eye Balls, HGTV, Idea Center, Kodak, Loyalty Marketing, Men's Health, Metrics, Problem Statement, Rate My Space, Rodale, ROI Value, Value Mapping
Posted in Business Intelligence, Decision-making, Emerging Technologies, Internet (1.0), Lead Gen & CRM, Market Analysis, Scope Management, Social Media / Web 2.0, Status & Reporting | No Comments »
This is my first in a series of 10 posts about how to build effective Social Media communities for business (and government). My first point is that is important to BEGIN with the understanding that Social Media does NOT "change everything," -- it simply adds several new channels for you to interact with your...
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Tags: Advertising, American Express, Belly-off, Call Center, Channel Management, Channels, Chat, CNN, Direct Mail, Direct Response Marketing, Email, iReport, Men's Health, OPEN Forum, Telemarketing
Posted in Emerging Technologies, Extending the Value Chain, Internet (1.0), Lead Gen & CRM, Market Creation & Disruption, Social Media / Web 2.0 | 1 Comment »
Mark Gimein (of Slate's "The Big Money") recently posited that Twitter is “collapsing under its own weight” due to the sheer number of Tweets we all have to wade through. I agree. I recommend three steps to the leaders of Twitter to both make the service more useful and create a revenue driving service…
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Tags: Business Development, Competitive Intelligence, CTO, Customer Service, DICEE, Enterprise 2.0, Gimein, Kawasaki, Loyalty Management, Marketing, Meritocracy, Product Management, Revenue Model, Slate, TheBigMoney, Twitter, TwitterHawk, Wharton
Posted in Business Intelligence, Emerging Technologies, Extending the Value Chain, Lead Gen & CRM, Market Creation & Disruption, Social Media / Web 2.0, Strategy & Marketing | 1 Comment »
The 2009 Gartner Hype Cycle Special Report evaluates the maturity of 1,650 technologies and trends in 79 technology, topic and industry areas. New Hype Cycles this year include cloud computing, data center power and cooling technologies, and mobile device technologies. Here are my Web 1.0 reflections and Web 2.0 prognostications based on this report…
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Tags: ADKAR, Amazon, Angie's List, AOL, Chasm Group, Creative Destruction, Epinions, Gartner, Hype Cycle, IM, Instant Messaging, Kobza, Meritocracy, Search, Twitter
Posted in ERP, Emerging Technologies, Internet (1.0), Lead Gen & CRM, Market Analysis, Market Creation & Disruption, Mobile, Social Media / Web 2.0, Strategy & Marketing | 1 Comment »
