Bob Horton, a former AOL and Honeywell executive I used to work for used to say, “If you cannot measure it, you cannot manage it.” Too many enterprises treat business intelligence (or, as it was formally known, data warehousing and reporting) as an afterthought. Here is where I share insights as to how I used BI for everything from opinion measurement to behavioral targeting.
It is not sufficient to simply understand the scope of the business problem or opportunity you are trying to address with your community. You also need to identify how you will measure success BEFORE you start building. This enables you to know “where you are going” and plan a route (mapping your community against...
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Mark Gimein (of Slate's "The Big Money") recently posited that Twitter is “collapsing under its own weight” due to the sheer number of Tweets we all have to wade through. I agree. I recommend three steps to the leaders of Twitter to both make the service more useful and create a revenue driving service…
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Last week, I participated in a panel discussion at the Wharton School on the effects of social networks on technology and business strategy. Here is a wrap-up of what I heard...
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This week I had the pleasure of sharing information on my company's approach to developing and delivering enterprise social networking services to three of Gartner's experts on social media (Anthony Bradley, Nikos Drakos and Jeffery Mann). We had a chance to discuss in detail one of the main philosophies about technology I have...
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