“Only two industries in the world call their customers ‘users.’ The illegal drug trade and the IT industry.” This joke highlights a condition that too many customers feel about how they are considered by developers of too many software and computer products. Companies can avoid being characterized by this joke if they always remember...
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Skype is a great service. Last month, a consortium of investors bought Skype from eBay so they could run it as an independent business. However, before they can successfully re-commercialize Skype into the industry leader its technology allows, the new owners will first have to overcome a major fraud perception…
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Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the second service we came up with. It uses mobile social networks to make coordination between Clinical...
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Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the first service we came up with. It uses social media – in a very controlled fashion...
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Healthcare is an incredibly collaborative sector—making it an ideal candidate to realize value through use of social networking. However, it is also one of the most sensitive sectors in terms of its management of information. This does not make use of social networking impossible; it just requires more creativity in how this technology is...
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Communities only work when those you want to engage actually participate. This may sound obvious. However, many businesses forget to ensure that the communities they create area actually compelling and rewarding to their target audience. Here is an explanation why and some examples of business that remembered, “it was not just about themselves…”
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Over the past year, we have seen a proliferation not only of social networking tools and services but the addition of the moniker “2.0” to everything from Mobile to Health Care. It is important in all of this to remember that networks start--and end--with people. If we forget this, all of the technology and...
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Yesterday morning (12am EDT to be exact), Facebook opened the doors to allowing its members to register and bind easy-to-handle usernames to their accounts (company and organization names are coming soon). This is yet another step along the road that will eventually make it impossible for new organizations to brand themselves using plain simple...
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