We all know that mobile is exploding. A simple exploration of network data projections shows that we have entered the "Age of Enterprise Mobile Computing." If your enterprise does not want to fall behind, it needs to begin immediately planning how to enable enterprise functions using mobile devices...
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In the technology industry, “PII” stands for “Personally Identifiable Information.” However, anyone who provides technology to customers should also think of it as standing for “Privacy Is Important.” Two important events this week—one regarding Google and one regarding Facebook—underscored the importance of this and served as reminders of how important protection of privacy is...
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Back in the "Days of Dial-up," thanks to great affiliate marketing, Christmas Day used to be the number one registration day for Internet (Web 1.0) leaders like AOL. What will Christmas hold this year for Social Media (and Web 2.0) leaders like Facebook and Twitter? Will the results be good--or will they indicate it...
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Most designers of social media communities are "greedy", requiring registration before showing visitors content. However, in this case greed is NOT good. (In fact it can cost you 60% or more of your potential market and ROI.)...
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We all have far too many accounts to maintain. We all know this. However, too many communities ask us to join YET ANOTHER NETWORK to participate. To be effective, communities should let me members be themselves, not just in how they express themselves but also in how they identify themselves...
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Communities only work when those you want to engage actually participate. This may sound obvious. However, many businesses forget to ensure that the communities they create area actually compelling and rewarding to their target audience. Here is an explanation why and some examples of business that remembered, “it was not just about themselves…”
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It is not sufficient to simply understand the scope of the business problem or opportunity you are trying to address with your community. You also need to identify how you will measure success BEFORE you start building. This enables you to know “where you are going” and plan a route (mapping your community against...
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When a new, hot technology appears, it is easy to jump on the bandwagon and focus solely implementing it for your enterprise. However, if you do this you are likely to only do just that, deliver new technology. To use technology to create business value you have start by putting your finger on a...
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