Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the second service we came up with. It uses mobile social networks to make coordination between Clinical...
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If you simply create a standalone community, you will only create a place where your stakeholders socialize. While this is nice, it will not create a large return on your investment. If you want to maximize the return on investment in your business community, you need to embed it into the your entire enterprise....
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Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the first service we came up with. It uses social media – in a very controlled fashion...
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Healthcare is an incredibly collaborative sector—making it an ideal candidate to realize value through use of social networking. However, it is also one of the most sensitive sectors in terms of its management of information. This does not make use of social networking impossible; it just requires more creativity in how this technology is...
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One of the biggest mistakes I see when business create social communities is thinking they have to create yet-another-copy of Facebook. There or many social network business solutions at our disposal. The key is picking the right one to solve the problem on hand and achieve the metrics identified for success...
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This is my first in a series of 10 posts about how to build effective Social Media communities for business (and government). My first point is that is important to BEGIN with the understanding that Social Media does NOT "change everything," -- it simply adds several new channels for you to interact with your...
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Mark Gimein (of Slate's "The Big Money") recently posited that Twitter is “collapsing under its own weight” due to the sheer number of Tweets we all have to wade through. I agree. I recommend three steps to the leaders of Twitter to both make the service more useful and create a revenue driving service…
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Over the past year, we have seen a proliferation not only of social networking tools and services but the addition of the moniker “2.0” to everything from Mobile to Health Care. It is important in all of this to remember that networks start--and end--with people. If we forget this, all of the technology and...
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