Strategy & Marketing

Thinking About Mobile-Enabling Your Enterprise Apps? You Better Be–You Only Have Three Years

Thinking About Mobile-Enabling Your Enterprise Apps? You Better Be–You Only Have Three Years

We all know that mobile is exploding. A simple exploration of network data projections shows that we have entered the "Age of Enterprise Mobile Computing." If your enterprise does not want to fall behind, it needs to begin immediately planning how to enable enterprise functions using mobile devices...
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Posted in Emerging Technologies, Market Analysis, Market Creation & Disruption, Mobile | 4 Comments »

Remembering Your Customer

Remembering Your Customer

“Only two industries in the world call their customers ‘users.’ The illegal drug trade and the IT industry.” This joke highlights a condition that too many customers feel about how they are considered by developers of too many software and computer products. Companies can avoid being characterized by this joke if they always remember...
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Posted in Market Positioning, Service Delivery, Strategy & Marketing | 2 Comments »

“PII” Also Means “Privacy Is Important”

“PII” Also Means “Privacy Is Important”

In the technology industry, “PII” stands for “Personally Identifiable Information.” However, anyone who provides technology to customers should also think of it as standing for “Privacy Is Important.” Two important events this week—one regarding Google and one regarding Facebook—underscored the importance of this and served as reminders of how important protection of privacy is...
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Posted in Internet (1.0), Market Analysis, Mobile, Privacy, Security & Identity Management, Social Media / Web 2.0 | 2 Comments »

Skype’s “Fraud” Problem

Skype’s “Fraud” Problem

Skype is a great service. Last month, a consortium of investors bought Skype from eBay so they could run it as an independent business. However, before they can successfully re-commercialize Skype into the industry leader its technology allows, the new owners will first have to overcome a major fraud perception…
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Posted in Market Positioning, Mobile, Privacy, Security & Identity Management, Service Delivery, Strategy & Marketing | 5 Comments »

Will Christmas Be a Peak or a Valley for Social Media?

Will Christmas Be a Peak or a Valley for Social Media?

Back in the "Days of Dial-up," thanks to great affiliate marketing, Christmas Day used to be the number one registration day for Internet (Web 1.0) leaders like AOL. What will Christmas hold this year for Social Media (and Web 2.0) leaders like Facebook and Twitter? Will the results be good--or will they indicate it...
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Posted in Emerging Technologies, Internet (1.0), Market Analysis, Social Media / Web 2.0, Strategy & Marketing | 2 Comments »

Low-risk, High-value Health 2.0 Idea: Clinical Trial Subject Alert & Reminder Service

Low-risk, High-value Health 2.0 Idea: Clinical Trial Subject Alert & Reminder Service

Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the second service we came up with. It uses mobile social networks to make coordination between Clinical...
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Posted in Emerging Technologies, Extending the Value Chain, Health 2.0, Market Positioning, Mobile, Program Management, Regulatory Compliance | No Comments »

Building Communities for Business – Tip #10: Connect All The Dots

Building Communities for Business – Tip #10: Connect All The Dots

If you simply create a standalone community, you will only create a place where your stakeholders socialize. While this is nice, it will not create a large return on your investment. If you want to maximize the return on investment in your business community, you need to embed it into the your entire enterprise....
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Posted in ERP, Emerging Technologies, Extending the Value Chain, Internet (1.0), Lead Gen & CRM, Managing Technology, Mobile, Service Delivery, Social Media / Web 2.0, Systems Engineering & Integration | No Comments »

Health 2.0 Idea: Social Media-based Clinical Trial (CT) Enrollment Management Service

Health 2.0 Idea: Social Media-based Clinical Trial (CT) Enrollment Management Service

Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the first service we came up with. It uses social media – in a very controlled fashion...
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Posted in Emerging Technologies, Extending the Value Chain, Health 2.0, Market Positioning | No Comments »

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Ex·se·cu·tus

Noun. Latin for Execution:

1 a: The implementation of an action b : something accomplished deed, feat

2: The fulfillment of a claim, promise, or request : delivery

3 a: The ability to perform : effectiveness b: The manner in which something performs : competency


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